Highlights
How did you become an ambassador for Uzbek chapans?
“It wasn’t planned. It’s just a passion that evolved into a lifestyle. I often went to Chorsu bazaar looking for chapans for clients and for myself, and I shared this search on my blog. People started associating me with this element of national dress and nicknamed me Coco Chapan. Under this name, I began releasing merchandise and then created the clothing brand nadi_uz / ITEMS. Now I see the chapan as a sign of individuality and strength.”
“It’s more than just clothing. It has roots, character and a voice.”
What makes the chapan so special?
“It’s more than just clothing. It has roots, character and a voice. In the past, the chapan was like a passport: its patterns allowed you to ‘read’ the wearer’s region of provenance, status and profession. The ornaments are symbols, encoded messages. And today, it’s simply incredibly beautiful, comfortable and versatile.”
Do you believe the chapan has a future in global fashion?
“Look at the collections of Loro Piana, Etro, Dries Van Noten — you can see the silhouette of the chapan, the fabric work, the Eastern drama. I’m sure that the future lies in ethnic aesthetics. And the chapan, as one of the most expressive symbols, will definitely continue to inspire.”
Originally published in Visit Uzbekistan, 12 September 2025.